Learn About Our Product

White plastic dish rack with a separate tray placed on a black table, with green plant and black furniture in the background.

Product Benefits

For Pubs & Bars

  • Designed to reduce restocking time, with our current prototype model targeting up to ~75% faster restocking.

  • Our 2025 internal model estimated potential annual savings of ~£6,845 for a typical 5-staff pub. Actual savings will vary by venue.

  • Supports first-in-first-out (FIFO) stock rotation — helping reduce waste and the risk of older stock remaining unused.

  • Reduces clutter and keeps fridges consistent

For Staff

  • Reduces the need for crouching and twisting under load — helping reduce exposure to common manual-handling risk factors.

  • Designed to reduce physical strain and unnecessary effort during restocking.

  • Faster mid-service turnarounds

  • Cleaner, more consistent workflow

For Distributors

  • A high-value ergonomic upgrade that retains and attracts venue customers

  • Additional margin opportunities

  • Can support venues in managing manual-handling risks under the Manual Handling Operations Regulations 1992.

  • For Brands

  • Consistent, stylish in-fridge visibility via brandable side panels

  • Enhanced product presentation — visible through glass-front fridges

  • A distinctive in-fridge advertising opportunity through visible brandable side panels.


Key Features

Ergonomic, Bar-Height Restocking Staff can prepare stock while standing at a comfortable working height, reducing the need for repeated bending, crouching and twisting when restocking low fridges. In our 2024 survey, 56% of respondents reported experiencing injury or physical strain associated with restocking.

Restocking Time Reduction — Prototype Target” Our current model targets up to ~75% faster restocking compared with the survey baseline. Actual results will vary by venue, fridge configuration and restocking method.

FIFO Stock Rotation Built In: The pull-forward system supports first-in-first-out stock rotation — helping reduce waste and making it easier to keep fridge stock organised and consistent.

Designed for Standard Undercounter Bar Fridges: Designed to fit a wide range of standard undercounter bar fridges without permanent modification. Compatibility will depend on individual fridge dimensions and configuration.

Stackable & Pre-Loadable: Units pre-load in the backroom during prep and slot straight into the fridge during service — keeping restocking off the bar floor and out of peak hours.

Brandable Display Panels: Side panels can carry beverage brand graphics visible through glass-front fridges, creating an additional in-fridge branding opportunity.

Distributor-Ready Lightweight, durable, and designed to integrate into existing supply chains. Wholesale-priced for easy margin stacking.

Person placing beer bottles into a white plastic crate on a wooden table.

Where Bartenders Buddy™ Is Headed

The current caddy is version one of a platform, not a finished product. As we move into first production, we are already developing the next generation — a shelf-integrated design with extended side rails that sit directly on standard fridge runners, replacing the shelf entirely and removing the need for any separate insert.

Beyond that, the roadmap includes configurable formats for different bottle sizes, improved airflow channels for cooling efficiency, and expanded branding options for beverage sponsors — ensuring Bartenders Buddy continues to serve the full range of venues, formats, and partners we work with.

Every iteration is guided by the same principle the product was founded on: making restocking simpler, more efficient and less physically demanding.

Small refrigerator with an open door, containing glass bottles of Paso soda and a plastic crate on top, set on a round table against a dark background.

Introducing the Next Generation Bartenders Buddy™

The next generation design builds on the learning from the current prototype and develops it into a purpose-engineered product designed for production at scale.

The refined caddy features bottle-silhouette cutouts across the side panels — making stock levels visible at a glance without opening the fridge — alongside a cleaner moulded form optimised for injection moulding and consistent production at volume.

Integrated branding panels on the front face turn every unit into a live in-fridge placement for beverage sponsors, visible through glass-front fridges during service. No separate insert, no additional hardware — the branding is built into the product itself.

The next generation is currently in final design development, with first production units planned for later this year.

A black-and-white illustration of a plastic crate with three bottles inside.